SEO entails ensuring that you show higher in Google’s search results for the search keywords that your consumers use, as well as collaborating with the search algorithm to ensure that your target audience sees you. The higher your website ranks in the search results, the more visitors it will receive and the more hits it will receive. It’s critical to attract not only a huge number of clicks, but the appropriate clicks, those that are more likely to result in a sale, booking, or inquiry. No matter how big or little, every website should have an SEO plan.